Songs can be found by title, artist, or cd name, and various apps are available to enhance the service, such as radio streaming. Beyond that, Spotify is known for their social media interaction – users can interact with their friends and share playlists, and users can also follow the playlists of their favorite artists. Spotify Premium members pay a monthly subscription fee but have access to their playlists offline on multiple devices, thus having all the perks of owning the music while just paying $120 a year. Spotify has two distinct product offerings, Spotify and Spotify Premium. The basic service offered by Spotify is the ability for users to create custom playlists that can be played through any internet connection. They are currently available in 57 countries with a limited launch currently underway in Canada and the Phillipines. Due to the nature of that relationship there is a need to negotiate with music labels for launch on a country-to-country basis, starting with their initial launch in Sweden in 2008. They worked with a Swedish developer experienced with peer-to-peer framework with the intent of connecting the music listener directly to the labels. Spotify is a music streaming platform that was founded in 2006 in Sweden by Daniel Ek and Martin Lorentzon with the goal of providing music to everyone. The Spotify brand identity revolves around the phrase “the right music for every moment” with the guiding principles of being easy, personal, and fun. Spotify stands on solid ground even in a saturated market with numerous competitors such as Pandora, Beats Music, Songza, and I Heart Radio, among numerous others.īy Sarah de Ferrari, Danielle deFerrari, Bryce Simantel, & Christine Osazuwa Overview
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